BDB India is a Best Consumer Market Research Companies in India

 

What is current market in Consumer Market Research ??

We all are living in a VUCA World. VUCA is an acronym coined by the American Army for volatility, uncertainty, complexity and ambiguity. The term VUCA originated in the US Army War College, but spread to the business world as there are striking similarities in terms of rapid change and uncertainty. The digital age has helped to accelerate the evolution of businesses and disrupt the basic principles that were taken for granted. BDB India is a Best Consumer Market Research Companies in India

The VUCA parameters earlier would be seen in a business cycle but now we witness it as a consistent phenomenon. Change is the new constant and uncertainty is the new certainty. What it means is, irrespective of their size and scale, corporations are working hard to fight this. Hence, there is a need for a paradigm shift in how we look at the marketing function.

Experts predict that India shall continue on the growth path and shall register one of the highest rates of development globally between now and 2025. This prophecy seems to be bearing out if one extrapolates the current economic trends although the growth may not be linear.

In the natural course therefore, such a national growth path shall automatically create opportunities for every business enterprise in India, especially those that are sensitive and responsive to external change. Organizations that are also dynamic and market driven, will quickly hitch their wagons to the marketplace so that external growth proportionately translates in to the growth of their own enterprise.

Growth in sales and growth in profits, both come from the marketplacenot from any other place. While savings can come from optimizing your operations, cutting costs, value engineering your products, automating your systems, streamlining your supply chain etc, real growth in sales, turnover and profits always come from the marketplace. So if you want fundamental growth of your business, the marketplace is what you should be looking at.

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