Automotive Market Research
BDB India is
the leading global business strategy consulting and market research firm for
automotive industry. We have a team of best market researchers, business
analysts and business consultants. We develop time bound strategic
roadmaps for our clients.
BDB’s unparalleled experience in the
automobile sector includes strategy consulting assignments in every field of
motorized vehicles, be it regular two wheelers or passenger cars, light
commercial vehicles, heavy vehicles, special purpose vehicles or even off
highway equipment like excavators. Incisive and in-depth analysis of the
automotive aftermarket is also BDB’s exceptional strength.
In the Automotive sector market research, BDB
has carried out studies for vehicles as well as automotive components. We have
provided best business analysis on automotive industry.
In the vehicle segment, BDB has assisted in
pre launch as well as post launch studies. Research subjects handled by BDB
include segmentation analysis, customer expectations on internal and external
aspects, engineering mechanism related issues, buying behaviour, product
testing, market entry strategy, studies related to scanning of a competitive
environment.
A number of market research studies have been
carried out for passenger cars, HCV / LCV.
In the automotive component sector market
research, BDB’s experience includes demand analyses, after market
analyses, buying behaviour of mechanics and reborers, retailer influence on
product pull, pricing, packaging, distribution channel, branding, futuristic
trends, technology trends, etc. The products covered include air
conditioners, gaskets, automotive electricals, car air purifiers, FRP and
plastic components, lubricants, battery chargers and analysers, cutting tools,
steering systems, brake and clutch systems, just to name a few.
Some examples of BDB’s assignments dealing
with analysis of new products are :
- Market
potential for vehicle tracking systems (GPS) in India
- Market
entry strategies for light commercial vehicles
- Market
potential for products made out of sheet moulded compounds
- Engine
requirement of specific models of three & four wheeler vehicles in
India
- Several
studies associated with petroleum companies in which the vehicle usage was
the major areas of analysis
- Study
on mechanics’ involvement in replacement of automotive components and the
potential in the aftermarket
In the automotive industry market research,
we have had the privilege of working with successful companies. For many
of them, BDB has developed a market
entry strategy for new products.
Consumer expectations are changing,
aspirations of dealers and retailers are changing, the channel of distribution
is becoming complex and there is a clear differentiation of market experience
in different regions of India. The consumers are getting an opportunity
to use and experience new products.
For each assignment, the methodology varies
because these are all customized research analysis.
For instance, to study the demand dynamics
and trend, a cross section of existing and potential customers is analysed in
different segments of the market. Along with the customers, inputs from
channel and influencers are also collected as part of this analysis.
For new opportunity areas, each opportunity
is thoroughly investigated quantitatively and qualitatively so that our client
has a complete picture as well as flavour of the opportunity – both existing
and emerging.
For market entry studies, BDB begins with
detailed market research for the identified products, evaluates current and
potential demand and then identifies locations for setting up the project.
Based on these inputs, we conduct a
techno-economic feasibility study. At conclusion, the output of such
market research studies comprehensively results in an incisive, authentic and
reliable Growth Strategy Recommendation Document.
BDB has assisted in setting up new projects,
in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring
customer satisfaction as well as in conducting pre & post launch studies in
India and across the globe. BDB has also conducted assignments in the
expansion of existing businesses.
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